Fresenius
Helped our team ideate and write scripts for Fresenius Kidney Care with the idea of showing that you can live your life to the fullest with chronic kidney disease.
The goal was to raise awareness about the life-saving treatment options, special care teams, and resources Fresenius offers.
Results:
Unaided awareness grew from 26% to 54% amongst ESRD patients
Home dialysis leads grew 272% Year over Year on a 10% less spend
CDs: Anne Pratt & Alison Cannon
